Top Makeup Trends 2025: Must-Try Looks for Every Season

Alright, buckle up, makeup junkies—2025 is about to turn your beauty routine upside down (in the best way). Forget safe and subtle. This year, it’s all about wild color, glassy skin, and throwing the rulebook out the window. Whether you’re getting ready for a brunch with too many mimosas or a winter party where someone always spills wine on the couch, there’s a look here with your name on it. TikTok’s already obsessed, the runways can’t stop, and honestly? I’m here for all the drama.
Why Bother With Makeup Trends in 2025?
Because playing it safe is out. Finally! This year, makeup’s basically become therapy—self-expression, mood swings, and a little chaos all in one palette. Social media’s blowing up with glassy skin, neon lashes, and shades that look like you raided a berry farm. And it’s not just for the pros. These trends work for anyone who can swipe, blend, or—let’s be honest—just wing it and hope for the best.
10 Makeup Trends You Can’t Ignore This Year
- Cherry Girl 2.0
The cherry look from last year just got an upgrade. Deep cherry reds everywhere—lips, cheeks, eyes. It’s a little bit sultry, a little bit “I just ate a popsicle.” Perfect for when you wanna look mysterious at a holiday party. Try Merit’s Flush Balm in Apres if you want that whole “I woke up like this, but better” effect. - Glass Skin Glow
Still obsessed with K-Beauty? Same. Glass skin is sticking around—think luminous, borderline reflective (but not oily, thank you). Ilia’s Skin Serum is basically a filter in a bottle. Spring and summer are gonna love this. - Shimmery Eyeshadows
Shimmer’s back, baby. All seasons, all reasons. Pat McGrath’s Mothership Palette is basically cheating, it’s so good. Go full sparkle for summer festivals or just a tiny flick for your 9-to-5 Zoom call. - Blurred Lip Looks
Not into perfect lines? Welcome to the club. Blurred lips are soft, kind of like you just made out with someone (no judgment). Violette_Fr’s Bisou Balm gives that “bitten” look. Spring’s about to get a whole lot cuter. - Mocha Mousse Tones
Pantone called it—mocha mousse is the vibe. Warm, creamy, chocolatey browns that work on eyes or lips. Fall, meet your new BFF. - Neon Lashes
Dua Lipa did it first, the rest of us are just trying to keep up. Neon lashes in turquoise, pink, whatever. Not for the faint of heart, but hey, fortune favors the bold. YSL’s waterproof liner does the trick. - Plum and Berry Hues
Berry season never ends here. Deep plum eyeliners, juicy lip oils—rich, moody, and ready for winter. Kulfi’s Lip Oil in black cherry? Chef’s kiss. - Metallic Accents
Gold, silver, bronze—if it shines, slap it on. Metallics work for every season, and Pat McGrath’s Intensifeyes Wand is lowkey magical. Even your grandma will be jealous. - Soft-Focus Skin
We’re dialing down the glazed donut thing for something more “soft filter IRL.” Think satin, diffused, like you’re living in a skincare commercial. Laura Mercier’s setting powder? Iconic, obviously. - Medievalcore Makeup
Chappell Roan at the VMAs said knights are cool again, and I agree. Dramatic lines, bold colors, a little “Game of Thrones” energy. MAC’s got all the stuff you need. Sword not included.
How to Actually Pull Off These Looks
Start with a solid base—hydrated skin is non-negotiable. Milk Hydrogrip Primer gets you there. For the wild stuff (neon lashes, I’m looking at you), maybe test with cheaper options before splurging. And don’t be afraid to blend trends. Cherry lips with glass skin? Yes. Mocha eyes with metallic liner? Double yes. Daytime shimmer? Live your truth.
Where to Get the Goods
You already know: Sephora, Ulta, and Pat McGrath Labs for the luxe stuff. Need to save a buck? Target and Amazon have your back. And if you need more inspo, Pinterest is a black hole you’ll never escape (in a good way).
Final Thoughts
2025 makeup is for anyone who’s bored with beige. It’s bold. It’s weird. And it’s a whole lot of fun. Mix, match, mess it up—who cares? The only rule is you’ve gotta try something new. Now go play. And for more ideas, peep our Pinterest or check out what’s hot in fashion this year too. Go on, get weird with it.